ELEVATING TOMORROW’S CHAMPIONS
EMPOWERING STUDENTS IN SPORTS
Background
Several months ago, Kean University student Sebastian Salazar had a vision to demonstrate to fellow students that a career in the sports industry is not merely a dream. This vision materialized into the establishment of the Kean University Sports Business Club. This organization provides a platform for those with an interest in sports to gain valuable insights into the industry and to cultivate connections with sports industry executives.
Deliverables: Brand Strategy, Brand Identity, Social Media, Promotional Design, Art Direction
Collaborator: Sara Turner
Design Strategy
The upcoming design strategy represents a significant overhaul of the club’s current brand identity and an effort to establish brand equity. The plan is to introduce a fresh new logo and typeface while incorporating familiar Kean identity elements, including the color palette [Kean Blue, Gray, Light Blue] and the iconic Kean Cougar logo. The purpose is to maintain a sense of continuity, provide credibility, and maintain brand equity with the University.
Why Rebrand?
The Kean University Sports Business Club is transforming swiftly, moving beyond the confines of a stereotypical college club to establish itself as a well-respected student-led organization. However, given this rapid evolution, the club's current brand identity no longer aligns with the organization's forward trajectory. A more professional identity is essential, as it can not only attract high-profile speakers for its meetings and annual conference but also serve as a magnet for new members.
Values
Perserverance
Diversity
Compassion
Loyalty
Teamwork
Attributes
Professional
Prideful
Tough
Tradition
Legacy
Target Audience
Sports industry professionals
Kean University students
Prospective Students
Recreation administration majors
Sports business organizations
The Kean Sports Summit, a student-led initiative, facilitates the acquisition of insights and the establishment of connections with professionals in the sports industry for participating students.
Overview
