In 2022, consumers reported losing $8.8B to scams and fraud.
2.4M scams were reported with a median loss of $650.
That leaves us with the question
How can we reduce spam fraud?
Insights
Scam tactics are advancing at a rapid rate.
Educating the public will help reduce the number of annual victims.
The Solution
WHAT IS WATCHDOG?
Watchdog is a mobile app that provides victims a platform to share and engage with others on online scamming experiences. The purpose is to provide resources about scam indicators and emerging trends.
Deliverables
Brand Identity
UI/UX
Social Media
Presentation Design
Research Design
Target Audience
30-79
Families
Social media active
Scam victims
Educational Institutions
Attributes
Compassionate
Community
Informative
Responsible
Inclusive
Prototypes
ONBOARDING
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